Optimizing your website to appear more frequently on search engine result pages is known as search engine optimization (SEO). The SEO company from India’s goal is to improve your ranking to appear at the top of search results when users find other specific things.
If SEO appears to be confusing and intimidating to you at first, here is a guide to get you up and running quickly.
Search for keywords
Many SEO Company India suggests that keyword research is the foundation of search engine optimization. Essentially, it is the process of determining which keywords people use to search for things on the internet.
To begin your keyword research, try to put yourself in the shoes of your target customers and ask yourself the following questions:
- What precisely are they trying to look for?
To find your goods and services, they will need to know what words to use.
Once you have a fair overview of how your target market will seek you, you’ll be able to determine which keywords to employ.
The best keywords to target are those with a high volume of searches and little competition. This states that the overall monthly search volume for the keyword is high. At the same time, the number of results returned by the queries is limited.
Starting with your e-commerce website, it may be best to focus on long-tail keywords to get more traffic. These keywords are longer and more specific — they’re unpopular keywords with lower search volume and high variation, which means they’re less competitive. They don’t have a lot of books, but they do have a lot of competition, which is good.
Make sure that your keywords are included in the heading tags
Your H1 heading is one of the most important turns of phrase on your e-commerce website, and one should treat it as such. It not only informs the reader, but it also informs search engines about your web page’s topic. Because of this, it is only appropriate that you optimize your H1 heading.
According to an SEO company from India, you must include your keywords in your H1 heading and your H2 titles. Search engines will have an easier time indexing and ranking your website due to this.
Avoid keyword stuffing in your content
After all, if keywords assist your e-commerce website ranking higher in search engine result pages, it only makes sense to use them as much as possible.
Keyword stuffing is the practice of using your keywords excessively. Although it appears to be a wise move, it has the opposite effect and lowers your ranking rather than raising it. Google and other search engines penalize websites that use keyword stuffing to increase their rankings.
Make an effort to use your keywords naturally. Don’t cram keywords into sentences to make them fit. Your chosen keywords should also be meaningful to your webpage to provide a positive user experience to your visitors.
One should optimize alt text and image file names.
If you want to describe the looks or function of an image on a webpage, you can use alternate text. The image on your page will be more understandable to visually impaired users due to this.
According to SEO Company India, along with optimizing the alt text of your images, it is also essential to optimize the file names of your photos. Many e-commerce websites fail to recognize this as a critical factor. Use descriptive file names instead of the file format names — for example, “IMG 1002.jpeg” — so that search engines can better understand what’s in the photographs.
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